Ceys ULTRAUNICK
What did we do
Digital campaign
Creative concept
Art direction
Design
Motion design
ULTRAUNICK Sticks!
ULTRAUNICK
Sticks!
What did we do
Digital campaign
Creative concept
Art direction
Design
Motion design
ULTRAUNICK
Sticks!
One of the best parts of our job is when a brand dares to do something different—stepping out of its comfort zone and exploring the nuances of its own personality. That’s exactly what happened with Ceys when they approached us to relaunch ULTRAUNICK, the fastest and most durable adhesive on the market.
If it’s shock-resistant and built to last, then fixing something with ULTRAUNICK might just be a lifelong commitment. And let’s be honest—not everything deserves our "I do." Some things are meant to break from wear and tear, just like love. So we thought: maybe the brand should come with a little disclaimer. And that’s how our campaign was born: ULTRAUNICK—Sticks More Than You’d Like.
Don’t just say It,
let’s sing it!
Can a glue stick too well? Absolutely. And if we were going to tell that story, we might as well sing it. Because if there’s one thing that sticks even more than ULTRAUNICK, it’s a catchy tune. So we created a song all about those things we might not love so much—things we should really think twice before fixing with ULTRAUNICK, because they’ll last forever. A toy drum, an outdated figurine, or a pair of worn-out running shoes were just a few examples of this tiny inconvenience, all set to an irresistibly "sticky" beat.
And to top it off, we needed someone with personality, humor, and serious reach: Marron. As the face of the campaign, he led a series of digital pieces that not only educated people on the product’s features but also made sure they walked away singing: ULTRAUNICK!
