Live
What did we do
Creative Concept
Art Direction
Graphic Design
Web Development
From today, scrolling is empowering.
From today,
scrolling is
empowering.
What did we do
Creative Concept
Art Direction
Graphic Design
Web Development
From today,
scrolling is
empowering.
If you say colour, we say Schwarzkopf LIVE Colour, without any doubt. And same with creativity, originality or self-expression... That's why, for its latest campaign in the UK market, "Embrace The Power Of Colour", we created a microsite where each scroll was a blast of empowerment for users.
Creating an attractive and functional design was our main objective, so that navigating the site would be a fluid, comfortable and inspirational experience, emulating the feeling of watching the campaign video.
A brand experience
guided by
the ambassadors.
The ambassadors are an essential part of the brand: six iconic women, with very different personality archetypes. And who better than them to come with us through the experience and help us to feel free through hair colour.
We gave users the opportunity to choose which of these women best represented them, making them connect with that childhood game of "which one are you?”. But engagement and nostalgia were not the only objectives...
What if, as well
as having fun,
we could go
shopping?
By selecting one of the brand ambassadors, users could discover the look’s details and the products they need to replicate it at home. And, what's more, they can also buy these products directly from the site! So, not only we created a microsite with an engaging interactive experience, but we made it "product centric" in an organic and fun way.
