VidaCaixa
What did we do
Creative Concept
Art Direction
Graphic Design
Web Development
From millions of Google searches to a peaceful retirement.
From millions
of Google searches
to a peaceful
retirement.
VidaCaixa
What did we do
Creative Concept
Art Direction
Graphic Design
Web Development
From millions
of Google searches
to a peaceful
retirement.
VidaCaixa's mission is to help you plan your future so those plans turn out even better than you expected. The tricky thing is that, when thinking about the future, there are countless uncertainties that come to mind and… retirement? One wouldn't even know where to start!
This is why, in collaboration with Google, we decided to dig about the spaniards’ most searched questions, to discover exactly "What are we thinking about when we think about retirement".
Data:
anticipation’s
best ally.
With these 50 recurring questions already on the table (and their answers, of course) we began to think about how to share them with users, to help them face the future in the simplest way possible.
The idea was to collect all this information in a single place that could, thanks to the previous searches of thousands of users, give answers to others, even before they came up with those questions!
The future is
an interactive
experience.
The result was a landing page that had 3 interactive infographics, perfect for a good experience and, above all, to support our main interest: encouraging curiosity through gamification. Because, as you might imagine, without curiosity there are no questions and, without questions, your future remains unanswered!
