Wallbox
What did we do
Creative Strategy & Concept
Art Direction
Graphic Design
Web Development
Media Planning
From when we discovered how smart a charger could be.
From when we
discovered how
smart a charger
could be.
What did we do
Creative Strategy & Concept
Art Direction
Graphic Design
Web Development
Media Planning
From when we
discovered how
smart a charger
could be.
When we were invited to pitch for a brand of electric vehicle chargers, we were surprised, no lie there. We naively thought that chargers came with the car, as a phone would. Thanks to Wallbox we discovered that smart EV chargers are a whole new world just waiting to be explored. Naturally, we were determined to explore it with them.
We started reading white papers and surveys to understand how, in fact, charging an EV is one of the biggest entrance barriers for new buyers. Where to charge? How long would it take? and the biggest of them all, how much will it cost?
Concerns to which Pulsar Plus, Wallbox's star smart charger, was the answer. A super fast charger that allows you to charge at home, save on your energy bill and have your car ready when you need it. A charger that just became another great reason to switch to electric mobility.
That's how the concept "Fits your drive" was born. With a charger that fits perfectly with your vehicle, your lifestyle, your plans and even your electricity tariff.
A 360º global campaign
for an EV Home charger.
The first to this matter.
No brand before had stepped foot into an advertising campaign this big for an EV home charger. Our take on it all was to cover each step of the marketing funnel: the TV commercial will make our audience aware of Pulsar Plus and will lead them towards learning more.
Online conviction ads will reach users interested in EVs and will give answers to all their doubts and worries regarding the charging process of a car. Finally, through retargeting, we presented to all interested users a special offer to get their Pulsar Plus. All digital pieces responded to specific insights and mindsets accordingly to our target audience and their market.
Information
over
promotion.
One of the most essential phases of the strategy was educational. Our target needed a brand that would go through all the different aspects of switching to an EV. This is why we developed two different landing pages, specifically optimized for answering all FQS through interactive design and relevant examples to each one of the 8 markets Pulsar Plus was launching in. As a result, readers ended up with practical 8 min experience that solved all their inquiries.
